The History of Graphic Design and its Audiences
by Michael J. Golec
"To insist that, or to prescribe how, the history of graphic design need be taught in any particular way is to unnecessarily limit the field in both methodology and pedagogy. Since there is no consensus amongst historians of graphic design on what the history of graphic design is or what it should be, no scholar studying the subject should commit to any one way of researching, writing, and teaching. I suspect that if a scholar were to approach the question of how to research, write, and teach the history of graphic design, he or she may begin with a careful consideration of audience. What constitutes an audience for the history of graphic design? Do multiple audiences exist? What are the constitutive aspects that make up an audience member? What are his or her qualifications? And, what determines the appropriate knowledge base for potential audience members?..."